Quantcast
Channel: The Open Road Integrated Media Blog
Viewing all articles
Browse latest Browse all 730

Ereaders for the Holidays: The Numbers behind the Trend

$
0
0
Power Up

With another holiday season come and gone, we thought we would take a look at the facts and figures behind the ereader phenomenon to get a sense of just how many (lucky) gift recipients are now reading (and reading more!) digitally.

35: Percentage of Americans who own tablets.

14.1 million: Number of iPads sold during the fourth quarter of 2013, just before the holidays.

24:15: Ratio of the average number of books read per year by digital consumers (24) versus their print-reading counterparts (15) in 2012.

41: Percentage of tablet owners who say they read more since they started doing so digitally.

19.9 million: Number of ereaders sold in 2012.

52.5 million: Number of tablets sold during the 2012 holiday season.

And here’s one more number for you: 30. That’s how many ebooks are in our Power Up collection, specially chosen for new ereader owners. Take a look at the list here.

Figures from PC MagazineTechCrunch, Pew Research Center, Geek.com, and the Inquisitr.




Viewing all articles
Browse latest Browse all 730

Trending Articles